Pyramid Saimira has announced a strategic acquisition of Mumbai-based Dimples Cine Advertising Pvt Ltd and Dimples Cine Activations.

As per the deals, Pyramid Saimira group has acquired 51 per cent stakes in the company for an undisclosed sum.

Pyramid Saimira Theatre Pvt Ltd managing director P S Saminathan said, 'with the acquisition, the company will become a one stop entertainment super market.'

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