Raj TV Channel the second largest Tamil satellite television company - is foraying into the Kannada language now. The company enters market with music and a news channel.
“The Kannada music channel will go on air next month while the Kannada news channel will be launched only in April,” channel’s director M. Ravindran said.
The channel will go in for the launch of Malayalam and Telugu. The company has been postponing the decision of launching its Telugu channel and suddenly it had decided to launch Kannada channel first.
It will also be the third Kannada music channel after SS Music and U2 from the Sun TV Network.
Last year, the company had announced a Rs.4-crore investment for the four music channels, with an expected revenue of Rs.5 million per month from its advertisement
He also said Raj TV’s Telugu entertainment channel, Vissa, will be re-launched with new programmes and game shows.
Though the Tamil satellite channel market is buzzing with the launch of two comedy channels (Adithya from Sun TV and Siripolli from Kalaignar TV), Ravindran ruled out any such plans from Raj TV.
“The Sun TV and the Kalaignar TV group have the advantage of owning a cable distribution network. A competing channel will be slotted in the non-prime band,” he explained.
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